Short-form video is the future of real estate marketing. Here’s why every listing should include a reel or short:

1. They’re What Buyers Are Watching:
Instagram Reels, TikToks, and YouTube Shorts dominate attention. People expect motion and engagement. A short walkthrough or drone clip gets more eyeballs than a full video tour.

2. They’re Perfect for Mobile Viewing:
Over 80% of real estate browsing happens on phones. Reels are mobile-native, full-screen, and easy to consume.

3. They Build Personal Connection:
Put the agent on camera, add a voiceover, or introduce the lifestyle. This human touch helps buyers feel more connected to both the home and the agent.

4. They Work With Every Platform:
Reels can be repurposed for Instagram, Facebook, TikTok, YouTube Shorts, and even Stories. One shoot = endless content.

5. They Help You Go Viral (Even Locally):
Well-crafted reels are shareable, saveable, and discoverable by new audiences. It’s the fastest way to grow your following, brand, and listings in 2025.